Managing risk
There are no guarantees with investing. For example, the stock market offers the opportunity for outstanding long term rewards - but these rewards are only available if you are prepared to take on some risk, and can cope with occasional sharp falls in value along the way.
It’s been said that human beings are not cut out to be natural investors, however. Millions of years of evolution have given us a brain which can rapidly assess physical threats, has developed language and can make informed choices – and yet many of us cannot invest rationally.
It’s possible this is because the financial markets are so new on an evolutionary timescale. It’s also possible that we have an unconscious herd instinct and just follow others, however irrational that may be.
Investors use our review service to provide a steady hand on the tiller. You can contact us for more information on how we can help you manage your portfolio.
Risk and you
We have a very clear view on risk: if you read this section of the site and still don’t feel that you have a sense of what investment risk is, then you should probably not touch risk investments. They’re not right for everyone, and you’d probably feel more comfortable with lower risk investments such as bonds and deposits.
What next?
With all this in mind you need to carefully consider your attitude towards risk as well as learning more about potential pitfalls and profits from investment. You should also find out more about how risk relates to funds. When you’ve read all this information, re-check what level of risk you’re comfortable with and then you have two choices:
- select your funds and buy online, benefiting from our maximum discounts, or:
- contact us and we will help with fund selection and recommendation.